Azure Road
Sep 11, 2024
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Don’t call Cotopaxi the new Patagonia. They’ve got a purpose all their own.
While Cotopaxi and Patagonia share a strong commitment to sustainability and social responsibility, calling Cotopaxi the “new Patagonia” simplifies the unique aspects of each brand. Cotopaxi distinguishes itself through its adventurous spirit and a more direct focus on systemic poverty alleviation, particularly in Latin America. Both brands prioritize environmental stewardship and ethical business practices. Still, Cotopaxi’s approach favors community engagement.
We love Patagonia and admire what they’ve been able to accomplish. What that comparison doesn’t really acknowledge, however, is Cotopaxi’s focus on what we call human sustainability.
As a member of the outdoor industry today, taking care of the planet is a must—it should be table stakes. Our mission is to not only be a leader in creating environmentally sustainable gear and apparel but to also use that gear for good, to lift the human condition. We focus specifically on eliminating extreme poverty and donate at least 1% of our revenue to organizations fighting poverty on the ground. To date, we’ve directly impacted an estimated 4.25M individuals.