Civic prioritizes immersive storytelling in the experiences it creates for clients. Last August, for instance, the agency sent Ford CEO Jim Farley on a three-day road trip in one of the automaker’s F-150 Lightning electric trucks to visit Ford employees, customers and dealerships across the southwest. His journey was documented in Ford’s “On The Road” video series, which reached more than 150 million consumers across social media. 

The agency also helped Verizon launch its “5G Innovation Sessions” conference series, which rejected the corporate blandness of typical conferences and instead organized the events at venues where Verizon’s network already operated—such as SoFi Stadium and Globe Life Field in Arlington, Texas, home of the Texas Rangers baseball team. The sessions highlighted new Verizon-powered innovations such as facial recognition for venue access and drone technology. The conference series generated 641 new customer leads for Verizon, according to Civic. 

The agency also spearheaded Canva’s “Brandega” activation at Advertising Week New York last October, which surpassed Canva’s attendance target by 58% and drove more than 1,500 new leads for the graphic design platform.